#ItsTimeToAct with Wasim Akram & Novo Nordisk

This World Diabetes Day Pledge to Act at the Right Time & Make the Right Choices. November 2018, Karachi, Pakistan – During November, 10th to the 20th, (Diabetes Awareness Month) Wasim Akram and Novo Nordisk are coming together to initiate a 2-week long campaign to not only spread awareness but to also trigger the right kind of lifestyle changes, choices that are essential to living with Diabetes.


Wasim Akram invites Pakistan to take part in the #ItsTimeToAct challenge, a 2-week long challenge that will run online and is open for all residents of the country. With the campaign video, people will learn about how the ‘Sultan of Swing’, makes the right kind of choices to stay fit and live healthy with diabetes. Any and every one can participate in the challenge using the hashtag #ItsTimeToAct via Twitter, Facebook and/or Instagram. All that needs to be done is to share an image of one’s fitness regime with the above mentioned hashtag with #ChangingDiabetes and the entry is applicable. At the end of the challenge 10 lucky entries will win signed merchandise from Wasim Akram.

The mission behind this challenge is to promote a healthy lifestyle using the power of social media. The importance of staying physically fit is crucial to successful diabetes management and with Novo Nordisk as one’s companion this is possible with more and more ease with each passing day. The challenge will run through the weeks and will reach its peak momentum on November 14 – World Diabetes Day. Other celebrities alongside the legend will take part in the challenge themselves to further strengthen the goal of effective diabetes management.


Following the campaign, images and/or videos of winning entries will also be shared across the border to ensure far and wide manifestation. Recognition of people who are responsible for inspiring so many others is an integral pillar of this mission. Social media and humble awards aim to celebrate these special stories as well as honor the dedication and commitment of those who know what it takes to act at the right time.

Wasim Akram, Cricketer, Legend & Novo Nordisk Ambassador says, “Today prevalence of diabetes is shocking and I feel proud to be part of a movement that challenges you to act right in order to live healthy with diabetes. I am looking forward to witnessing my fellow countrymen take part in the challenge and experience the benefits of staying fit”.

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