Supermodel Mathira and the JOSH Journey

Brief for JOSH’s TVCs:

Mathira’s new Josh Commercial is the talk of Social Media town: the new Josh ad is all over social media and it’s what everyone is talking about. You will come across a diverse tone of people’s sentiments towards the ads which is mainly based on their own perceptions of the ads series.

What do you think about the new 2 step Josh ad series? Another publicity stunt by the Drama Queen Mathira or an ad that subliminally promotes a social cause that everyone seems to be missing out on? What’s your take on the ads?






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