EBM Launches Repositioning Campaign For Peek Freans Sooper

PRESS RELEASE EBM Launches Repositioning Campaign For Peek Freans Sooper [Karachi, September 21, 2019] Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life). From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the…

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The New TVC is something OUT of the BOX

Advertisement is the way of promoting a product in public and when it comes to some sensual type of advertisements, people in our country do not accept it the way it should be. Now is the time to change the thoughts and perspective towards these. Condoms ads are not common in Pakistan so people have high vulnerability in this regard. But, there is one thing that is very important that there should be no targeting and hurting people’s emotions. Ad creator can come up with such idea with which people…

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Supermodel Mathira and the JOSH Journey

Brief for JOSH’s TVCs: Mathira’s new Josh Commercial is the talk of Social Media town: the new Josh ad is all over social media and it’s what everyone is talking about. You will come across a diverse tone of people’s sentiments towards the ads which is mainly based on their own perceptions of the ads series. What do you think about the new 2 step Josh ad series? Another publicity stunt by the Drama Queen Mathira or an ad that subliminally promotes a social cause that everyone seems to be…

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